Case Study
KemperSports assumed full-service management of the Village Club of Sands Point in late 2017, a time when the club’s membership levels were at a long-time low with 151 total golf members. It was imperative to grow the membership census as quickly as possible to improve the overall financial results at the property. To help jump start membership sales, the club introduced the “Discover the Village Club” membership. Offered at an introductory rate with no initiation fee or assessments and reduced annual dues, this membership allowed families in the club’s target areas to get the full membership experience and discover which level of membership best fit their needs beyond the initial discovery period.
