The Governors Club Case Study

March 23, 2022

Results

Rebranded and repositioned the club in the marketplace by implementing an extensive social calendar featuring a variety of adult and family-focused events. This effort led to higher member satisfaction and engagement scores and an increase in annual membership growth. Today, the club maintains a waitlist for full golf memberships.
Increased food & beverage revenues by 85% over the last four years
Since 2012, KemperSports has invested more than $4 million in The Governors Club for facility improvements, course upgrades and equipment improvements such as:
- Renovated clubhouse dining facilities, including adding private dining rooms
- Renovated locker rooms and lounges
- Renovated green complexes and greenside bunkers
- An outdoor cabana and remodeled kitchen set to open in 2022 to add capacity to accommodate rapidly growing food & beverage business
After an impressive turnaround that included increased revenue, a more engaged membership and active social schedule, KemperSports assumed control of the club with a long-term lease agreement in 2012. Today, The Governors Clubs remains one of the top private clubs in the Nashville market.