When KemperSports began managing Forest Creek Golf Club in January 2017, the facility faced several significant challenges after being minimally improved and neglected over the previous two decades. Though a long-time local favorite, course conditions were inconsistent, the clubhouse outdated and the level of service left much to be desired for, resulting in a culture of unappreciated staffers and disgruntled members and guests.
The City of Round Rock wanted Forest Creek to be a part of the “Sports Capital of Texas” brand it had built for itself. To do so would require large scale investments and the right partner to lay out and implement a strategic plan to ensure a return on those investments while also elevating the course’s operations in line with its other sports properties.
Round Rock found that partner in KemperSports, who, through short- and long-range CapEx and financial planning, community outreach and engagement programming, and an effective PR and marketing campaign, ushered in a new era at Forest Creek and created a place that golfers of all ages and skill levels today call home.
