Country Club of St. Albans

March 23, 2022

Results

Starting in January 2017, KemperSports began to address CCSA’s needs by focusing on the following areas:

Creating additional membership value while increasing member engagement and building revenues
Improving membership sponsorship of prospective members
Rebranding within the local market and increasing awareness of CCSA’s membership opportunities

Weiskopf Club – A club within a club program, members pay an additional dues structure for benefits that include guest usage, merchandise discounts, special events, among others
GMAP – A golfer improvement program that offers members a monthly lesson included with their golf dues
Golf Simulator – Installed a simulator to offer golf members additional opportunities for golf activities and practice
ForeTees ClubCentral App - Afforded members better and more convenient access to club activities, events and services
Enhanced Course Maintenance – New course maintenance practices were implemented to improve player satisfaction along with better access and playability
Revamped Social Media Channels – Updated CCSA’s social media approach and increased usage of its platforms to increase membership engagement and public perception of the Club and activities
Membership growth has now exceeded prior 10-year mark
Golf member engagement hit all-time usage highs in 2021
Club dues revenues returned to pre-2008 levels
Social media engagement, likes and follows are at all-time highs with 2021 marking the largest following and highest engagement rate than any previous year