Ashley van Dissel

As Vice President of Sales & Marketing, Ashley leads the development and execution of strategic marketing initiatives and oversees Private Event and Tournament Sales across Touchstone Golf’s portfolio.

Before assuming her current role, she was a Regional Director of Sales, driving revenue performance across multiple properties. Her career in the golf and hospitality industry began on the ground level as a banquet server and quickly advanced to Director of Sales at several prestigious Southern California golf courses operated by one of the industry’s largest management firms.

With deep expertise in sales strategy and revenue optimization, Ashley brings a results-driven approach rooted in lead generation, tactical execution, and a strong emphasis on aligning operational efficiency with organizational culture. Her specialties include digital marketing, multi-platform media engagement, and innovative revenue generation models tailored to the golf course environment.

Ashley holds a Master’s degree in Business Marketing from the University of Denver.